Envato is a digital marketplace that offers a wide range of creative assets and services to professionals and businesses.
Envato also the largest theme marketplace for wordpress themes website templates and plugin .
With over 2 million active buyers and sellers, Envato has become a leading platform for designers, developers, and entrepreneurs seeking high-quality digital resources. The company has a diverse portfolio of products, including Envato Marketplaces, Envato Elements, Envato Tuts+, and Envato Studio.
Envato was founded in 2006 by Collis and Cyan Ta’eed in Sydney, Australia. The company started as a small marketplace for digital assets and quickly grew into a global platform with a community of creatives from around the world. Over the years, Envato has expanded its offerings and services to meet the needs of its users, including the launch of Envato Elements in 2016, which offers unlimited downloads of creative assets for a low monthly fee.
Today, Envato is a leading player in the digital marketplace industry, with a strong focus on innovation, community, and customer satisfaction. The company has received numerous awards and accolades for its business model and services, and continues to grow and expand into new markets and industries.
Key Takeaways
- Envato is a digital marketplace that offers a wide range of creative assets and services to professionals and businesses.
- The company has a diverse portfolio of products, including Envato Marketplaces, Envato Elements, Envato Tuts+, and Envato Studio.
- Envato is a leading player in the digital marketplace industry, with a strong focus on innovation, community, and customer satisfaction.
History of Envato
Founding and Growth
Envato is a digital marketplace that offers a wide range of creative assets such as themes, templates, graphics, audio, video, and 3D models. It was founded in 2006 by Collis and Cyan Ta’eed, and Jun Rung, who started the company in a garage in Sydney, Australia. The three founders started with a small idea to create a website that offers affordable, high-quality digital assets to designers, developers, and creatives around the world.
Envato grew rapidly over the years, and it now has over 2 million customers and more than 600 employees worldwide. The company is 100% founder-owned and has generated over $1 billion in total community earnings. Envato has become one of the most influential companies in the creative world, and it continues to grow and innovate.
Milestones and Achievements
Envato has achieved many milestones and accomplishments throughout its history. Here are some of the most notable ones:
- In 2008, Envato launched ThemeForest, its first marketplace, which quickly became one of the largest marketplaces for website templates and themes.
- In 2010, Envato launched CodeCanyon, a marketplace for scripts and plugins for web developers.
- In 2013, Envato launched Envato Studio, a platform for hiring freelancers for design, development, and other creative services.
- In 2014, Envato launched Envato Tuts+, a platform for online learning with over 27,000 free tutorials and courses.
- In 2015, Envato launched Elements, a subscription-based service that offers unlimited downloads of digital assets for a monthly fee.
- In 2016, Envato celebrated its 10th anniversary and launched Envato Sites, a website builder for small businesses and entrepreneurs.
- In 2019, Envato acquired Placeit, a platform for creating mockups and design templates.
Envato’s success can be attributed to its commitment to quality, affordability, and innovation. The company has created a thriving community of designers, developers, and creatives who rely on Envato for their digital asset needs.
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Envato Marketplaces
Envato is a leading digital marketplace that connects millions of creatives and entrepreneurs worldwide. The platform offers a vast range of digital assets, including themes, templates, plugins, graphics, photos, videos, audio, and 3D models. Envato has seven marketplaces, each specializing in a specific category of digital assets.
ThemeForest
ThemeForest is the world’s largest marketplace for premium WordPress themes and website templates. It has over 11,000 items in its collection, ranging from personal blogs to corporate websites. ThemeForest offers themes for popular CMS platforms such as WordPress, Joomla, Drupal, and Magento.
CodeCanyon
CodeCanyon is a marketplace for premium scripts and plugins for web developers and designers. It has over 7,000 items in its collection, ranging from PHP scripts to JavaScript plugins. CodeCanyon offers plugins for popular CMS platforms such as WordPress, Joomla, and Drupal.
VideoHive
VideoHive is a marketplace for stock footage, motion graphics, and video effects. It has over 1.5 million video assets in its collection, ranging from 4K footage to After Effects templates. VideoHive offers video assets for a wide range of categories such as corporate, travel, nature, and lifestyle.
AudioJungle
AudioJungle is a marketplace for royalty-free music and sound effects. It has over 700,000 audio assets in its collection, ranging from background music to sound effects. AudioJungle offers audio assets for a wide range of categories such as corporate, cinematic, and ambient.
GraphicRiver
GraphicRiver is a marketplace for premium graphics, vectors, icons, and logos. It has over 1.5 million graphic assets in its collection, ranging from web elements to print templates. GraphicRiver offers graphic assets for a wide range of categories such as business, food, and fashion.
PhotoDune
PhotoDune is a marketplace for royalty-free stock photos. It has over 15 million photos in its collection, ranging from landscapes to portraits. PhotoDune offers photos for a wide range of categories such as nature, technology, and people.
3DOcean
3DOcean is a marketplace for 3D models, textures, and materials. It has over 400,000 3D assets in its collection, ranging from game models to architectural visualizations. 3DOcean offers 3D assets for a wide range of categories such as characters, vehicles, and buildings.
In conclusion, Envato’s marketplaces offer a vast range of high-quality digital assets for creatives and entrepreneurs worldwide. Each marketplace specializes in a specific category of digital assets, making it easy for users to find what they need.
Envato Elements
Envato Elements is a subscription-based platform that provides access to millions of digital assets such as stock photos, videos, graphics, templates, and more. It is a one-stop-shop for creatives who need a variety of assets to complete their projects.
Subscription Model
Envato Elements offers a simple subscription model that allows users to download unlimited assets for a flat monthly fee. The subscription includes access to all the assets on the platform, and users can download as many assets as they need without any additional costs. The subscription fee is affordable and can be canceled anytime.
Asset Library
Envato Elements has a vast library of digital assets that includes over 2 million items. The library is continuously growing, and new items are added every week. The assets are created by top designers and creatives from around the world, ensuring that users have access to high-quality content.
The library includes a wide range of assets such as stock photos, videos, graphics, fonts, templates, and more. The assets are organized into categories and subcategories, making it easy for users to find what they need.
Licensing
Envato Elements provides a simple licensing model that allows users to use the assets in their projects without any legal issues. The license is perpetual, meaning that users can use the assets even after their subscription has ended. The license also allows users to use the assets in commercial projects without any additional costs.
In conclusion, Envato Elements is an excellent platform for creatives who need access to a variety of digital assets. The subscription model is affordable, and the asset library is vast, ensuring that users have access to high-quality content. The licensing model is simple and allows users to use the assets in their projects without any legal issues.
Envato Tuts+
Envato Tuts+ is an online learning platform that offers a wide range of courses and tutorials on various topics related to design, web development, and creative skills. The platform is part of the Envato ecosystem, which includes other popular marketplaces like ThemeForest, CodeCanyon, and GraphicRiver.
Online Courses
Envato Tuts+ offers a variety of online courses that are designed to help learners acquire new skills and knowledge in a structured and comprehensive way. The courses cover a wide range of topics, including web design, graphic design, photography, video editing, and more. Each course is created and taught by an industry expert who has a deep understanding of the subject matter.
One of the benefits of taking an online course on Envato Tuts+ is the flexibility it offers. Learners can take the courses at their own pace and on their own schedule, making it easy to fit learning into their busy lives. The courses are also interactive and engaging, with quizzes and assignments that help learners reinforce their understanding of the material.
Free Tutorials
In addition to its paid courses, Envato Tuts+ also offers a wealth of free tutorials that cover a wide range of topics. These tutorials are perfect for learners who want to dip their toes into a new subject without committing to a full course. The tutorials are created and curated by industry experts, ensuring that the content is high-quality and up-to-date.
The free tutorials on Envato Tuts+ cover a wide range of topics, including web design, graphic design, photography, video editing, and more. They are designed to be accessible to learners of all skill levels, from beginners to advanced users. The tutorials are also available in a variety of formats, including written articles, video tutorials, and screencasts.
Learning Paths
Envato Tuts+ also offers learning paths, which are curated collections of courses and tutorials that are designed to help learners acquire a specific set of skills. The learning paths are created by industry experts and cover a wide range of topics, including web design, graphic design, photography, and more.
The learning paths on Envato Tuts+ are perfect for learners who want to acquire a specific set of skills quickly and efficiently. They are also ideal for learners who want to build a strong foundation in a particular subject before moving on to more advanced topics. The learning paths are structured in a logical and easy-to-follow way, making it easy for learners to track their progress and stay motivated.
Envato Studio
Envato Studio is a freelance marketplace that connects clients with talented professionals in the creative industry. The platform offers a wide range of services, including design, development, video production, and more. The service is designed to help clients find the perfect freelancer to complete their project.
Freelance Services
Envato Studio offers a variety of freelance services that cater to the needs of clients. The platform has a pool of talented professionals who specialize in various fields, such as graphic design, web development, and video production. Clients can browse through the list of freelancers and select the one that best suits their needs.
The freelancers on the platform are vetted to ensure that they have the necessary skills and experience to complete the project. Envato Studio also offers a project management system that allows clients to communicate with their freelancers and track the progress of their project.
Community of Creatives
Envato Studio is not just a freelance marketplace; it’s also a community of creatives. The platform provides a space for freelancers to showcase their work and connect with other professionals in the industry. This community aspect of Envato Studio helps freelancers to grow their network and find new opportunities.
The platform also offers resources to help freelancers improve their skills and stay up-to-date with the latest trends in the industry. These resources include tutorials, articles, and webinars.
In conclusion, Envato Studio is a great platform for clients who are looking for talented freelancers to complete their projects. It’s also a valuable resource for freelancers who want to grow their network and improve their skills.
Community and Support
Envato is a community-driven platform that offers various resources to help its users succeed. One of the main pillars of this platform is its community and support system. Here are some of the ways in which Envato provides support to its users.
Forums
Envato’s forums are a great way for authors and customers to connect with each other. The forums are divided into various categories, including item discussion, authoring, and general forums. Users can post questions, share ideas, and get feedback from other members of the community. The forums are moderated by Envato staff and community moderators to ensure that the discussions are productive and respectful.
Customer Service
Envato offers customer service through its help center. Users can access the help center by clicking on the “Help” button at the top of the Envato website. The help center provides answers to frequently asked questions, a knowledge base, and a ticket system for more complex issues. Envato’s customer service team is known for its responsiveness and helpfulness.
Author Resources
Envato provides various resources to help authors succeed on its platform. These resources include tutorials, documentation, and community events. Envato also offers author support through its help center and forums. Authors can get feedback on their items, ask questions, and connect with other authors on the platform.
Overall, Envato’s community and support system is one of the platform’s strengths. The company is committed to helping its users succeed and provides various resources to support them.
Business Model
Envato operates on a multi-sided platform business model. The company generates revenue through various channels, including sales commissions, subscription fees, and an affiliate program.
Revenue Streams
Envato’s primary revenue stream comes from its online marketplace, where creators can sell digital assets such as graphics, video, audio, and code snippets. Envato earns a commission on each sale made through the platform. The company also offers a subscription service called Envato Elements, which provides unlimited access to digital assets for a monthly or yearly fee.
In addition to its marketplace and subscription service, Envato generates revenue through its educational platform, Envato Tuts+. Tuts+ offers online courses and tutorials on a wide range of creative skills, from graphic design to web development. Users can purchase individual courses or subscribe to Tuts+ for unlimited access.
Affiliate Program
Envato’s affiliate program allows individuals or companies to earn a commission by promoting Envato’s products and services. Affiliates receive a percentage of the revenue generated by sales made through their referral links. Envato provides affiliates with promotional materials, including banners and links, to help them market the company’s products effectively.
Overall, Envato’s multi-sided platform business model has been successful in generating revenue from multiple sources. The company’s marketplace, subscription service, and educational platform have helped it become a leading online community for creative assets and tools.
Technology and Innovation
Envato is a company that is known for its commitment to technology and innovation. They have been at the forefront of many of the latest trends in the online marketplace industry. In this section, we will explore some of the ways that Envato has incorporated technology and innovation into their business.
Website Features
One of the most prominent examples of Envato’s commitment to technology and innovation is their website. The company has invested heavily in creating a user-friendly and intuitive platform that is easy to navigate and use. They have also incorporated many cutting-edge features that are designed to enhance the user experience.
For example, Envato offers a powerful search engine that allows users to find exactly what they are looking for quickly and easily. They also offer a range of tools and resources that are designed to help users make the most of their experience on the site.
Marketplace Tools
Another area where Envato has demonstrated its commitment to technology and innovation is in its marketplace tools. The company has developed a range of tools and resources that are designed to help sellers and buyers alike.
For example, Envato offers a range of analytics tools that allow sellers to track their performance and optimize their listings. They also offer a range of marketing and promotional tools that are designed to help sellers increase their visibility and reach a wider audience.
Overall, Envato’s commitment to technology and innovation has helped to make it one of the most successful and respected companies in the online marketplace industry. With its user-friendly website and innovative marketplace tools, Envato is well-positioned to continue to grow and thrive in the years to come.
Challenges and Controversies
Envato has faced several challenges and controversies throughout its history. One of the most significant challenges was the legal battle it faced in 2015 when it was sued by the Australian Taxation Office (ATO) for allegedly avoiding tax payments. The ATO claimed that Envato had shifted profits to a subsidiary in the Netherlands to avoid paying tax in Australia. The case was settled in 2017, with Envato agreeing to pay AUD 11 million in back taxes and penalties.
Another controversy that Envato faced was related to its pricing strategy. In 2016, Envato introduced a new pricing model for its Envato Elements subscription service, which caused an uproar among some of its contributors. The new model meant that contributors would receive a lower percentage of the revenue generated by their items. While the move was aimed at attracting more customers to the platform, it caused some contributors to leave the platform in protest.
In 2020, Envato faced criticism for its handling of the COVID-19 pandemic. Some contributors complained that Envato did not do enough to support them during the pandemic, while others criticized the company for not offering refunds to customers who were affected by the pandemic. Envato responded by offering a one-time payment to some contributors and introducing a new refund policy for customers.
Despite these challenges and controversies, Envato has remained a popular platform for creatives and continues to grow its user base. The company has taken steps to address some of the issues it has faced, such as improving its pricing model and offering more support to its contributors.
Future Outlook and Developments
Envato is a forward-thinking company that is always looking to the future. Based on current trends and past performance, Envato is well-positioned to continue its growth trajectory in the coming years.
One area where Envato is likely to continue to excel is in the realm of creative trends. As evidenced by their 2022 and 2023 trend predictions and 2024 graphic design trend guide, Envato has a keen eye for what’s next in the world of design and creative content. This ability to stay ahead of the curve will be a key factor in their continued success.
Another area where Envato is likely to see growth is in the realm of content monetization. As brands and creators continue to seek out new ways to monetize their content, Envato is well-positioned to provide solutions that meet their needs. This could include everything from licensing and distribution to advertising and sponsorship opportunities.
In addition to these areas, Envato is also likely to continue to explore new markets and opportunities. This could include expanding their offerings in areas like audio and video production, or exploring new geographies and markets where there is demand for their products and services. With a proven track record of success and a commitment to innovation, Envato is well-equipped to navigate the challenges and opportunities of the future.
